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Protecting your website against theft is now considered mandatory for most content owners. Just like the "bricks and mortar" world, there is of yet no 100% guarantee against theft but there are many things you can do to protect yourself. Much of the theft on the internet occurs is because it is "easy" to do it. Much like leaving your office door open or your car unlocked, if you make it simple for the thieves they will take advantage it. Many of the steps you can take will make your site unappealing to would be thieves so they move on to easier targets.